Annie’s List
Annie’s List is a mission-driven organization focused on empowering women to step into leadership roles across Texas. Fundraising plays a pivotal role in making that mission possible — fueling training programs, community events, and direct support that drives real impact across the state.
We partnered with Annie’s List to elevate their fundraising strategy through compelling creative — developing campaigns, digital assets, and event materials that not only told their story but inspired action. From donor engagement to event branding, every touchpoint was designed to connect emotionally, build trust, and drive results.
Client Annie’s List
Location Austin, Texas, USA
Sector, Industry Online and event Fundraising, NGO
Scope Event design, digital, web design, video editing, print design, print production, swags, signage, template design, project management
Campaign Badges
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University Campaign Badge
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School Campaign Badge
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Candidate Recruitment Badge
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Candidate Training Badge
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Champions Support Badge
Event Opening videos
To set the tone for Annie’s List’s largest virtual and in-person fundraising events, we crafted bold, high-energy opening videos that did more than welcome guests — they set the emotional tone. Designed to captivate from the first second, each video wove together dynamic and historical graphics, powerful storytelling, and striking visuals that brought the mission to life. These openers didn’t just introduce the event — they rallied the audience, stirred emotion, and created a sense of urgency and purpose. Over time, they became signature elements of the Annie’s List brand experience.
Designing for Impact-Driven Fundraising
Annie’s List
Challenge
Annie’s List is a mission-driven nonprofit focused on empowering women to lead — through training, support, and community-building across Texas. To sustain and grow these programs, the organization relies heavily on year-round fundraising efforts.
But as their audience expanded, so did the need for a more sophisticated and emotionally resonant creative strategy — one that could speak to donors, energize supporters, and bring the fundraising narrative to life across multiple channels.
Design cohesive and compelling creative assets for both in-person and virtual fundraising events that:
Inspire emotional connection
Clearly communicate impact
Drive donations across different audience segments
Adapt easily across platforms (social, email, web, print)
The Strategy
We partnered with Annie’s List to transform their fundraising touchpoints into a cohesive, compelling brand experience — one that blends strong messaging with elevated design.
Our approach was rooted in three key goals:
Tell a clearer, more inspiring story about the organization’s impact.
Engage and activate donors across digital and live event platforms.
Deliver a toolkit of consistent, scalable creative assets for internal teams.
Execution
We brought the vision to life through a mix of strategic design and storytelling:
Fundraising Campaign Assets
Designed campaign visuals, social graphics, and email templates with bold messaging and flexible layouts, making it easy for the team to plug and play throughout the year.Event Branding & Collateral
Created custom materials for key donor and fundraising events — from signage and programs to presentation decks and social content — ensuring a high-touch, high-impact experience.Donor Communication Tools
Developed print and digital pieces that helped tell the organization’s story in a powerful, mission-forward way — reinforcing trust and driving donor action.
The Impact
The refreshed creative system helped Annie’s List:
Increase donor engagement across key fundraising campaigns
Elevate the experience and professionalism of donor events
Streamline internal workflows with flexible, brand-aligned templates
By leading with strategy and emotion, we helped transform fundraising from a functional need into a powerful storytelling opportunity — one that resonates with donors, builds momentum, and drives real-world impact.
What We Believe
At Condorita Design, we help mission-driven organizations turn fundraising into a brand experience. Whether it’s a campaign, an event, or a digital push, we design with purpose — creating materials that move people to act and keep them coming back.