Brooks Strategy Group

Brooks Strategy Group empowers mission-driven leaders & organizations to drive change with courage, compassion, and integrity. With over two decades of experience, the group has worked across government, political, and nonprofit sectors—transforming organizations, systems, and processes through thoughtful engagement that prioritizes community and centers the lived experiences of those most impacted.

Client Brooks Strategy Group
Location Austin, Texas
Sector, industry Consulting, marketing / B2B / B2C
Scope Branding, logo ID, art direction, web design, template design, wire framing, project management, digital

Brand Guidelines

  • Brand Guidelines

  • About the brand

  • About the founders

  • Brand "pillars"

  • Colors pallet

  • Main logo

  • Logo and tagline

  • Logo variations

  • Logo lockups

  • Logo application for web

  • Color swatch

  • Family fonts

  • Image library

  • Image library usage for web

  • Traditional media

You can check the work here

The Challenge

As Brooks Strategy Group evolved, they needed a clear and cohesive brand identity that could reflect their deep values, sector expertise, and community-first approach. The goal was to create a flexible, scalable design system that in-house teams could easily adopt and grow from—across both digital and print platforms.

The Role

As the creative strategist on this project, we were responsible for:

  • Visual Identity Development Crafted the overall look and feel of the brand, ensuring it captured both professionalism and human-centered values.

  • Brand Guidelines Designed a user-friendly, comprehensive brand guide to support internal designers with scalable, easy-to-follow rules and assets.

  • Website Art Direction Led the creative direction for the website’s visual storytelling, UX cohesion, and visual tone.

  • Creative Project Management Oversaw the full creative workflow, collaborating closely with stakeholders to align vision, timelines, and execution.

The Solution

We delivered a modern and approachable visual identity rooted in clarity, trust, and mission alignment. The brand system included a versatile logo suite, refined typography, color palettes, iconography, and layout principles—designed to be accessible and adaptable across platforms. The website design reflected the group’s values of integrity, courage, and community engagement.

Impact

The new brand and visual system provided Brooks Strategy Group with a scalable foundation for continued growth and visibility. Internal teams were able to quickly adopt the guidelines, apply them across touchpoints, and maintain a consistent, professional presence that resonates with their audiences.

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