First Boulevard
A Mobile-First Identity
Launched in 2020, First Boulevard set out to build generational wealth through culturally informed financial tools. As the company scaled through rapid funding rounds and product pivots, the brand required an evolution that could keep pace with its ambition. We were tasked with defining a visual identity for a mobile-first startup still discovering its voice—a brand that needed to resonate with the digital intimacy of a user’s palm while commanding the professional authority required by seasoned investors.
Our challenge was to design for speed and flexibility without sacrificing soul. We built a visual language optimized for the screen, ensuring that as the product evolved, the brand remained a stable, confident anchor. This was more than a redesign; it was the creation of a scalable identity system built to move as fast as the technology it represents, providing a clear and sophisticated lens for a community on the rise.
Client First Boulevard (now Kinly, acquired by Greenwood Bank)
Location Austin, Texas, remote
Sector Finance / B2B / B2C
Scope Rebranding, art direction, digital design, card carriers, print production, web assets, templates
Building First Boulevard’s Community
Condorita Design focused on establishing First Boulevard as a cultural authority by bringing the Money & Sense podcast and their financial education program to life. We recognized that for this community, brand awareness isn't built through transactions, but through shared wisdom and the power of a collective "flock" rising together. The Money & Sense podcast was envisioned as the heartbeat of the brand’s community presence.
Podcast Social Media Templates
The sense of belonging
Moving away from the sterile aesthetics of legacy banking, we developed an identity rooted in warmth and authority. We transformed the Money & Sense podcast into a multi-channel platform for economic sovereignty—a visual home where high-level conversations on wealth feel personal, resonant, and inclusive. Here, design serves as a bridge between financial education and true community belonging.
Logo, Debit Cards templates, and Card Carrier
The Mobile-First Blueprint
To amplify First Boulevard’s mission, Condorita Design unified three vital pillars into a single, cohesive brand ecosystem. We transformed the high-performance mobile app into a digital command center for wealth-building, launched the Money & Sense podcast as a vibrant platform for national dialogue, and designed a comprehensive financial education program to serve as a blueprint for legacy.
App screens and digital assets
First Boulevard
Brand Evolution & Market Transition
The initial brand identity for First Boulevard was created to attract early investors during the startup’s foundational phase. The strategy was successful, helping secure over $5 million in funding and enabling the company to build a robust product team. Community-building efforts followed, including the launch of the Money & Sense podcast and a video-based financial education program featuring Dr. Melody Wright. As the company prepared for public launch, a trademark conflict required a name change. To protect existing brand equity and maintain investor and audience trust, a transitional branding phase was introduced, allowing for a smooth evolution ahead of the app's release to the market.
Social Media
Kinly
The Rebranding of First Boulevard
First Boulevard proudly unveiled its bold new identity—First Boulevard became Kinly. This rebranding marked the start of an exciting new chapter, with a refreshed vision and a deeper commitment to innovation.
Alongside the name change, Kinly launched a groundbreaking range of products designed to redefine how people connect, create, and experience the world. These products empowered users, setting a new benchmark for excellence in the industry.
To bring this transformation to life, Kinly partnered with La Condorita Design and Visa for an exceptional video production. Together, they crafted a visually stunning piece that captured the essence of Kinly’s new direction, showcasing the brand’s core values of innovation, creativity, and connection.
Kinly wasn’t just a name change—it was a movement.
Rebranding a Fintech Startup Focused on Black Financial Empowerment
First Boulevard / kinly
Overview
A fintech company on a mission to build generational wealth for Black communities through culturally relevant financial tools and education. As the company scaled rapidly, it needed a brand identity that could keep up—and stand out.
The Challenge
With product pivots, new funding, and team growth, First Boulevard had outgrown its early brand. They needed:
A clearer voice and stronger visual identity
A brand that resonated with both underserved users and investors
A system flexible enough to evolve with the company
Our Approach
We worked closely with the leadership team to build a brand grounded in:
Empowerment Uplifting users with tools and knowledge
Trust Establishing credibility through clarity and consistency
Cultural Relevance Honoring and reflecting Black identity in every detail
What We Delivered
We developed a scalable, mission-aligned brand system that could grow with First Boulevard’s rapid evolution. Our work included:
Brand Strategy & Positioning
Defined the brand’s mission, values, tone, and market stance.Logo & Visual Identity
Redesigned logo, refined color palette, and modern typography to convey clarity, trust, and momentum.Design System & Guidelines
A flexible toolkit to ensure brand consistency across digital, print, and product experiences.Custom Illustration & Iconography
Human-centered visuals that reflected empowerment, progress, and cultural relevance.Marketing & Investor Collateral
Branded templates and assets for social, pitch decks, and key communications.UI Branding Support
Product branding consultation to help align the app experience with the refreshed identity.
Services Provided
We brought together strategy, design, and execution to deliver a brand built for growth:
Brand Strategy
Positioning, messaging, and foundational narrative development to align the brand with its mission and market.Visual Identity Design
Logo, typography, color, and visual systems tailored for digital, print, and product environments.Illustration & Iconography
Custom asset creation to bring warmth, personality, and cultural resonance to the brand.Design Systems
Scalable components and guidelines to ensure consistency across all touchpoints and teams.Marketing & Investor Support
Branded templates and collateral for pitch decks, social campaigns, and external communications.Product Branding Consultation
Visual and UX alignment for a seamless brand experience across web and mobile platforms.
The Impact
Our rebrand gave kinly a bold and cohesive identity that goes beyond just a fresh look. By crafting a unified visual language and messaging framework, we helped them articulate their mission with clarity and conviction. This transformation not only strengthened their investor pitches but also created a scalable brand system designed to support their ambitious growth. Today, First Boulevard shows up in the market with renewed purpose, unmistakable confidence, and the strategic foundation to build lasting momentum.